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We started our business from scratch back in 1992 to take care of the numerous fleet accounts (plumbers, contractors, landscapers, etc.) that reside in the Anaheim Canyon area stretching from the 57 freeway eastward to Savi Ranch. There are hundreds of fleets in this area and we are fortunate to have over 200 of them as our clients. We are also privileged to work with virtually every body shop, repair shop, and car dealership in the Anaheim Canyon area as well.
In addition to servicing fleet and automotive customers, we are also grateful to have over 7,000 retail clients that use us for their tire, wheel, alignment, and brake repair needs. We are now on our second generation of customers and it's really cool for us to be taking care of vehicles for college students that were in diapers back when we started our company. We've been in the same location since 1995 and we have strived to continually improve our showroom to make it the most comfortable in our industry. We have a new Keurig coffee bar, a children's play area, free WiFi, free sodas and bottled water, big comfy chairs, a great selection of current magazines, and a large plasma television (of course).
We are a fully independent tire company so we are completely objective and honest with all of the recommendations we make to our clients. We are a direct authorized retailer for all of the top tire manufacturers and very few tire stores can make the same claim. Another big difference with our business is that you will always deal directly with one of the owners! Even though we have one of the largest and busiest tire businesses in Orange County, it's important for us to handle all of the customers and manage our shop to ensure that we provide our clients with the best buying experience in our industry every time we see them.
Steve Maddox - Business Manager
I'm one of the three partners in the business and I certainly took an unusual route to owning a tire shop. I'm a former CPA who worked for Coopers & Lybrand and a couple of Los Angeles-based CPA firms before I went to work for a sole proprietor CPA that had a nice stable of small clients. One of them was a truck customizer in Placentia that failed after only 11 months in business. I bought the equipment and started a tire business in Anaheim Hills in 1992 and left CPA work behind forever. Our shop is about 4 times the size of a typical tire store and I have two excellent partners to help run our business.
Daniel Eini - COO
Daniel has literally been working in this business his entire life! He is a Master ASE level tech and he grew up working in his father's excellent auto repair business. When his father retired, Daniel joined us and he's helped take our shop to another level.
Now Daniel is the Managing Partner of our Brea location (socaltires.net) and the COO of both of our companies.
Candido Valdivia - Operations Manager
Candido Valdivia is our Operations Manager and he's been with our company since the last century (1999)! There's no one better and he runs the best shop around.
Zach Heldt - Sales Manager
Zach has been with us since 2015 after working at Sears Auto Center and then Pep Boys and he does a great job taking care of our customers and managing our salespeople.
Our business has averaged over 16% growth per year since 1992. We've grown large enough to join the world's largest tire buying group, but not so fast that we have compromised the high level of service that we always strive to provide. Most importantly, the three of us are constantly excited and energized about building the best business we possibly can.